A few weeks ago, while on vacation in the US, I went to an ordinary supermarket, curious what the regular consumer can expect when in the mood for tea.
I was a bit disappointed to see convenience ruling over quality. Rows of teabags of all sorts, not that there is something wrong with it, but it would be nice to give the regular consumer some choice; an avenue to explore towards new heights and infinite better quality.
In all fairness it is getting a bit better when compared to years ago as some loose leaf tea has found their way to the shelves. However it’s still a far cry away from the wonderful complexity and taste wonderland that is the loose leaf tea world.